Business marketing tips

To assist with your marketing of your business you should think about the different non-region specific phone numbers that are available, you may already be familiar with a few of them, like the 0800 number or the 0845 numbers, but there are more that you should also acquaint yourself with.

The numbers can be used to good effect in your advertising and in the assessing of the effectiveness of the advertising, as an example if you are holding a corporate event and you have got some professional help with your conference management you may like to brand all the literature and advertising with an 0800 freephone number that you only advertise in association with the event.

Then when someone calls you about your services on that number you know it was due to the marketing or the event itself, organisations like Windsor Telecom provide very detailed and useful statistics packages with their telephone number packages these can be used to see where customers phoned from, what time the call was placed and how long they were on the telephone for.

All of this is useful information when used in conjunction with your on-line and off line advertising as you can see how much business you are receiving from corporate events compared to newspaper ads or PPC ads on-line.

Let me tell you about a organisation who were able to save hundreds of pounds a year using this method recently in their recruitment.

The company required some new secretarial support and placed an ad in the Bournemouth Echo, a local paper, an on-line pay per click advertisement with keywords such as secretarial job Bournemouth and one on the local radio. All these had different telephone numbers to call for details, the internet proved to be the most cost effective and as a result the business were able to spend more of their recruitment budget on-line rather than in print or on the radio.

Now this is only one example and internet recruitment may not be the best way for everyone to recruit but using the different phone number options available you can test for yourself.

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