Bing VS Google
Google might have changed the face of the Internet searching with its unique, and heavily guarded, search method that has proven to producemore relevant results than the established search engines of the past (despite attempts by businesses utilizing search engine optimization to try and manipulate the results!), however there is a new player trying to give the Internet search a thorough makeover, and it seemsto be seeing results where so many others have failed. Bing.com, Microsoft’s latest attempt was released in the end of May 2009, and has starting then shown improvements in acceptance regularly in a market where popular opinion were certain that Google could not, and would not, be closed in on possibly in this lifetime. Just a few months after Microsoft’s arrival with Bing, Google’s market share reduced by 0.1 percent, at the same time that Bing rose to 9.3 percent of market presence. Many other search engines have remained constant in their market share, but when the challenging search engine Yahoo has just 19.3 percent of the market share, it is surprising that a fresh entrant such as Bing can rise to almost 10 percent immediately, and seems that it won’t just stop there.
What’s so outstanding about Bing? Is it just the $100million Internet Marketing and Search engine marketing campaign that has it eroding away at the search engine market share? Or is there something actually worthwhile in the way the search operates that sets it over the competition, making it a genuine competitor to Google? Conceivably both. For instance, Bing features a visual search function which allows a user to describe what they’re looking for and then whittle down their search based on picture results, thus a user who can recall what an object looked like but can’t call to mind what it’s called, can quickly place what they’re after. Saw Caught a new car on the way but don’t understand what brand or type it was? Bing’s visual search will assist you in finding that model by presenting you with a series of pictures from which to choose the nearest and eventually find arrive at the precise model you were going for. This may appear a simple idea at first, but Bing believes that they are changing the way people will think of Internet searches in the future. By designing it to be more graphical, they hope to redesign the way users search the web. It’s no wonder then that they like to refer to Bing a ‘decision engine,’ rather than a ‘search engine.’
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